Winsway: A Decade of Refinement to Build WinsBS Global E-Commerce Fulfillment Services Fulfillment Introduction For e-commerce and crowdfunding businesses, fulfillment is not just a backend process—it’s the backbone of customer satisfaction and business growth. In today’s competitive landscape, seamless order fulfillment drives conversion rates, strengthens store ratings, and fosters repeat purchases. Amazon sellers face plummeting rankings due to FBA stockouts. Shopify store owners grapple with returns and customer churn caused by delivery delays. Crowdfunding campaigns risk negative reviews and eroded trust from bulk shipping bottlenecks. Efficient fulfillment solutions are essential to overcoming these challenges, ensuring operational excellence and sustained market success. As a player deeply rooted in the e-commerce supply chain market for over a decade, Winsway is well aware of these pain points. Today, we have integrated 3 self-operated local warehouses in the U.S.(Dallas/Beaverton/Carteret) and a global warehousing network, established in-depth partnerships with DHL/FedEx, and secured full-process compliance qualifications to launch WinsBS—a wholly-owned self-operated brand. Specifically designed for U.S. e-commerce/crowdfunding sellers, WinsBS offers end-to-end fulfillment services focused on “cost reduction, timeliness guarantee, and rating stability,” eliminating worries about inventory errors, logistics delays, and hidden fees. A Decade of Polishing: Winsway’s Accumulation is WinsBS’s Foundation Ten years of refining our craft—this is how Winsway grew. Since 2014, we’ve leaned into e-commerce’s potential: starting with overseas warehouse services for SMBs, then expanding to supply chain integration, digital marketing, and more. In 2023, when the live-streaming e-commerce trend emerged, Winsway quickly seized the opportunity. Leveraging its accurate grasp of consumer needs and efficient supply chain integration, it became an influential live-streaming e-commerce service provider in the North American and European markets within just three years, serving brands across over 20 categories including beauty, home goods, and 3C products. However, during collaborations with merchants, we identified a common pain point: the inefficiency and uncontrollability of the fulfillment process were hindering merchants’ growth. Some merchants suffered heavy losses from overstocking during peak seasons due to chaotic inventory management in third-party warehouses; some brands received numerous consumer complaints because of unstable cross-border logistics timelines; others faced frequent issues of wrong or missing shipments due to unprofessional outsourced teams… These pain points made Winsway realize: the e-commerce industry needs more reliable, efficient, and controllable fulfillment services. Thus, starting in 2023, Winsway deployed its core team, integrated the warehousing, logistics, and order management resources accumulated over a decade, and initiated the preparation for the WinsBS brand. We firmly believe that only by taking core control of the fulfillment process into our own hands can we truly solve problems for merchants—and this became the original starting point of WinsBS’s “self-operated” model. A New Journey:Building WinsBS into a Global E-Commerce Service Brand If the live-streaming business was Winsway’s “successful breakthrough” in the e-commerce field, then building WinsBS is our “second venture” targeting the global market. This time, our goal is clear: to become the most trusted “fulfillment partner” for global e-commerce merchants, and use the “self-operated” model to break industry pain points, making order fulfillment “professional, reliable, and efficient.” To achieve this goal, Winsway has invested the “assets” accumulated over a decade: establishing order fulfillment centers in 6 hub cities worldwide, including key locations in Western U.S., Central U.S., Eastern U.S., Manchester (UK), Dresden (Germany), and Toronto (Canada). Through self-built standardized warehouses, we process over 40,000 orders daily; we have formed a dedicated logistics team and established in-depth cooperation with global logistics giants such as DHL, FedEx, and UPS; we have independently developed management systems including e-commerce ERP, overseas warehouse WMS, transit customs clearance OMS, and freight forwarding FMS, building an end-to-end intelligent order management ecosystem. This enables “one-stop controllability” from order receipt, inventory retrieval, to sorting & packaging and logistics tracking. More importantly, as a wholly-owned self-operated brand under Winsway, WinsBS is fully managed by the company from team administration to service standards—there are no third-party franchises or outsourced processes. Every employee undergoes professional training based on Winsway’s decade-long e-commerce system, and every service process is polished and verified repeatedly. We want merchants to know: choosing WinsBS means choosing a “fully controllable” fulfillment experience, free from troubles such as “third-party buck-passing,” “service gaps,” and “hidden fees.” WinsBS Core Business: Better Order Fulfillment WinsBS’s core business focuses on the “full order fulfillment chain” that e-commerce merchants care about most. Every service is built around “self-operation” to ensure controllable quality and leading efficiency: Self-Operated Warehouse Management: Making Inventory “Visible, Manageable, and Shippable Quickly” Our self-operated warehouses are not just simple “goods storage spaces”—they are “intelligent fulfillment hubs.” Each warehouse is equipped with an intelligent inventory management system, allowing merchants to check real-time stock levels, inbound records, and outbound details. The system can also automatically predict restocking needs based on historical sales data and trigger early warnings in advance. We adhere to a strict “three-inspection system”: from goods inbound to outbound, every link is refined to ensure an inventory accuracy rate of over 99.9%, eliminating worries about wrong shipments, missing shipments, and defective goods. This is our pursuit of ultimate quality and a key difference from ordinary warehousing services. Moreover, our self-operated warehouses achieve “same-day inbound, next-day outbound” in processing speed. For Western U.S. orders placed before 3:00 PM CST, we even offer next-day delivery, with inventory accuracy stably maintained at over 99.9%. End-to-End Order Processing: From Receipt to Delivery, Fully “Controlled by Self-Operated Teams” Whether orders come from platforms such as Shopify, Amazon, and TikTok Shop, or from merchants’ independent stores, they can be automatically synced through the WinsBS system without manual entry. The order processing team consists of Winsway’s decade-long senior operators, providing 24/7 response and resolving abnormal orders with feedback and solutions in the shortest time. The sorting and packaging process follows standardized procedures, and merchants can customize exclusive packaging solutions—from eco-friendly materials to brand stickers, all strictly executed by the self-operated team to ensure goods arrive at consumers in “perfect condition and with an excellent experience.” Global Logistics & Delivery: Dual Assurance of “Self-Operation + Cooperation,” Balancing Timeliness and Cost In the logistics link, we adopt