WinsBS Global E-Commerce Fulfillment Services for US & Cross-Border Brands How a Decade of Winsway Operations Built a Self-Operated 3PL Network

For e-commerce and crowdfunding businesses, fulfillment is not just a backend process—it is the engine that drives conversion, store ratings, and customer lifetime value.

In a search-driven world, how you fulfill directly influences your SERP visibility: stockouts, delays, and poor ratings all feed into the very same signals Google and marketplaces use to rank your brand.

Amazon sellers see rankings collapse when FBA stockouts cascade across key SKUs. Shopify brands watch return rates and churn spike when delivery windows are missed. Crowdfunding campaigns face negative comments, refund waves, and broken trust when bulk shipping bottlenecks slow down rewards.

Efficient, predictable, global fulfillment is now a core SEO and growth lever—not just a cost center.

Over the past decade, Winsway has operated deep inside the global e-commerce supply chain—first as an enabler behind other brands, and now as the operator of its own self-operated 3PL network under the WinsBS brand.

That decade of refinement is the foundation of WinsBS global e-commerce fulfillment services: built to keep inventory accurate, orders flowing, and store ratings stable across the US, Europe, and beyond.

WinsBS is the self-operated fulfillment brand built on Winsway’s decade of cross-border operations.

It combines US fulfillment centers, a global warehousing network, and an in-house tech stack to support high-intent e-commerce and crowdfunding sellers who need reliable service levels, transparent cost structures, and a partner that understands how operations affect search performance.

Designed for Shopify brands, Amazon sellers, and Kickstarter/Indiegogo teams, WinsBS focuses on three pillars: cost control, delivery speed, and rating stability.

• US fulfillment centers: Dallas, Beaverton, Carteret for nationwide speed.
• Global fulfillment network: UK, EU, CA hubs for regional delivery.
• Inventory accuracy: strict QC for 99.9%+ accuracy.
• Speed SLAs: same-day inbound, next-day outbound.
• Compliance-ready logistics: DDP, VAT, IOSS workflows.
• End-to-end tech stack: ERP, WMS, OMS, FMS integration.

This structure allows WinsBS to act as a global e-commerce fulfillment provider for brands that expect more than basic pick and pack.

Get started for free with a WinsBS fulfillment assessment.

WinsBS operates three self-operated US warehouses—Dallas, Beaverton, Carteret—strategically positioned to optimize speed and cost.

• Dallas: Central US hub for balanced nationwide ground coverage.
• Beaverton: Western US hub supporting West Coast demand and Asia inbound.
• Carteret: Eastern US hub supporting dense metros and transatlantic flows.

Each warehouse follows unified SOPs, enabling consistent performance across the entire US fulfillment network.

• Same-day inbound receiving.
• Next-day outbound processing.
• Predictable ground delivery windows.

WinsBS supports cross-border brands through a global network including Manchester, Dresden, and Toronto hubs.

To support EU/UK/CA/AU consumers, WinsBS provides:

• DDP workflows to eliminate surprise duties.
• VAT/IOSS documentation aligned with customs rules.
• Localized carriers for final-mile expectations.
• Bulk freight consolidation into regional hubs.

Combined with its US infrastructure, WinsBS enables brands to execute global e-commerce fulfillment strategies without fragmentation.

Many 3PLs rely on partner networks or franchise models, leading to inconsistent service. WinsBS follows a self-operated approach, maintaining full control over teams, warehouse standards, and data systems.

The difference directly affects SLA reliability:

Dimension	Outsourced 3PL	WinsBS (Self-Operated)
Warehouse control	Multiple partners	Unified WinsBS operations
Team training	Varies by site	Centralized Winsway standards
Data stack	Fragmented systems	In-house ERP + WMS + OMS + FMS
Issue resolution	Slow multi-party escalation	Direct internal escalation
Pricing	Hidden fees possible	Transparent single-source pricing

WinsBS structures its pricing and SLAs around transparency and repeatability—critical for brands scaling in the US and globally.

• Transparent pricing with clear scope definitions.
• Documented SLAs for inbound, outbound, and delivery expectations.
• Real-time dashboards for inventory and order visibility.
• Exception workflows for discrepancies, damages, or address issues.

Request a free fulfillment benchmark and pricing review.

Ten years of refining our craft—this is how Winsway grew. Since 2014, we’ve leaned into e-commerce’s potential: starting with overseas warehouse services for SMBs, then expanding to supply chain integration, digital marketing, and more.

In 2023, when the live-streaming e-commerce trend emerged, Winsway quickly seized the opportunity. Leveraging its accurate grasp of consumer needs and efficient supply chain integration, it became an influential live-streaming e-commerce service provider in the North American and European markets within just three years, serving brands across over 20 categories including beauty, home goods, and 3C products.

However, during collaborations with merchants, we identified a common pain point: the inefficiency and uncontrollability of the fulfillment process were hindering merchants’ growth.

Some merchants suffered heavy losses from overstocking during peak seasons due to chaotic inventory management in third-party warehouses; some brands received numerous consumer complaints because of unstable cross-border logistics timelines; others faced frequent issues of wrong or missing shipments due to unprofessional outsourced teams.

These pain points made Winsway realize that the e-commerce industry needs more reliable, efficient, and controllable fulfillment services.

Thus, starting in 2023, Winsway deployed its core team, integrated the warehousing, logistics, and order management resources accumulated over a decade, and initiated the preparation for the WinsBS brand.

We firmly believe that only by taking core control of the fulfillment process into our own hands can we truly solve problems for merchants—and this became the original starting point of WinsBS’s self-operated model.

If the live-streaming business was Winsway’s “successful breakthrough” in the e-commerce field, then building WinsBS is our “second venture” targeting the global market.

This time, our goal is clear: to become the most trusted fulfillment partner for global e-commerce merchants, and to use the self-operated model to break industry pain points, making order fulfillment professional, reliable, and efficient.

To achieve this goal, Winsway has invested the assets accumulated over a decade: establishing order fulfillment centers in six hub cities worldwide, including key locations in Western US, Central US, Eastern US, Manchester (UK), Dresden (Germany), and Toronto (Canada).

Through self-built standardized warehouses, we process over 40,000 orders daily; we have formed a dedicated logistics team and established in-depth cooperation with global logistics giants such as DHL, FedEx, and UPS.

We have independently developed management systems including e-commerce ERP, overseas warehouse WMS, transit customs clearance OMS, and freight forwarding FMS, building an end-to-end intelligent order management ecosystem.

This enables one-stop controllability from order receipt, inventory retrieval, and sorting and packaging to logistics tracking.

More importantly, as a wholly owned self-operated brand under Winsway, WinsBS is fully managed by the company from team administration to service standards—there are no third-party franchises or outsourced processes.

Every employee undergoes professional training based on Winsway’s decade-long e-commerce system, and every service process is polished and verified repeatedly.

We want merchants to know that choosing WinsBS means choosing a fully controllable fulfillment experience, free from troubles such as third-party buck-passing, service gaps, and hidden fees.

WinsBS’s core business focuses on the full order fulfillment chain that e-commerce merchants care about most. Every service is built around self-operation to ensure controllable quality and leading efficiency.

Self-Operated Warehouse Management: Making Inventory Visible, Manageable, and Ready to Ship

Our self-operated warehouses are not just simple goods storage spaces—they are intelligent fulfillment hubs.

Each warehouse is equipped with an intelligent inventory management system, allowing merchants to check real-time stock levels, inbound records, and outbound details.

The system can also automatically predict restocking needs based on historical sales data and trigger early warnings in advance.

We adhere to a strict three-inspection system: from goods inbound to outbound, every link is refined to ensure an inventory accuracy rate of over 99.9%, eliminating worries about wrong shipments, missing shipments, and defective goods.

Moreover, our self-operated warehouses achieve same-day inbound and next-day outbound in processing speed.

For Western US orders placed before 3:00 PM CST, we even offer next-day delivery, with inventory accuracy stably maintained at over 99.9%.

End-to-End Order Processing: From Receipt to Delivery, Fully Controlled by Self-Operated Teams

Whether orders come from platforms such as Shopify, Amazon, and TikTok Shop, or from merchants’ independent stores, they can be automatically synced through the WinsBS system without manual entry.

The order processing team consists of Winsway’s decade-long senior operators, providing 24/7 response and resolving abnormal orders with feedback and solutions in the shortest time.

The sorting and packaging process follows standardized procedures, and merchants can customize exclusive packaging solutions—from eco-friendly materials to brand stickers, all strictly executed by the self-operated team to ensure goods arrive at consumers in perfect condition and with an excellent experience.

Global Logistics & Delivery: Dual Assurance of Self-Operation plus Deep Global Partnerships

In the logistics link, we adopt a self-operation plus global partners model.

In key cities in North America and Europe, we operate our own order fulfillment centers, providing high-efficiency delivery services such as same-day delivery and next-day delivery.

For cross-border logistics, we cooperate in-depth with DHL, FedEx, and other carriers, optimizing routes through intelligent systems to reduce customers’ shipping costs and shorten customs clearance time.

The average delivery time for North American and European routes is controlled within 7–10 days, faster than many traditional cross-border options.

Merchants and consumers can track logistics through real-time maps, ensuring full transparency and controllability—no more blind waiting.

For brands that deploy both US and global marketing, this combination of self-operated nodes and partner capacity gives them a way to align logistics performance with campaign calendars and customer expectations.

In the e-commerce fulfillment industry, models like outsourcing and franchising are not uncommon. However, Winsway’s decade of experience tells us that only self-operation can truly be responsible for merchants.

When merchants choose WinsBS, they gain not just a set of fulfillment services, but the full commitment of Winsway’s decade-long e-commerce experience—including the heavy investment in self-built warehouses, the professionalism of self-operated teams, and the sense of security from end-to-end controllability.

We have seen too many merchants miss market opportunities due to fulfillment issues, and we deeply understand that behind every order lies merchants’ trust and consumers’ expectations.

Today, Winsway has embarked on a new journey of building WinsBS.

This time, with a decade of accumulation, successful experience in the live-streaming business, and firm confidence in the self-operated model, we are making inroads into the global e-commerce fulfillment market.

We believe that with professional, reliable, and efficient services, WinsBS will become the first-choice fulfillment partner for global e-commerce merchants and let Winsway’s decade-long journey shine more brilliantly on this new track.

If your brand is looking for a US fulfillment center plus a global e-commerce logistics partner that can support long-term growth, WinsBS is built to provide that foundation.

Start free and request a tailored fulfillment plan for your store.